Muze is an early-stage start up on a mission to provide real estate agents with a platform where they can easily create websites to showcase their property listings using Muze's website builder.
Product Designer
Within this 7 week sprint, I built a dashboard and analytics page with several metrics that provided insight on the listings posted on the Muze platform.
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Real estate agents are missing opportunities to efficiently show listings and close properties.
The job of a real estate agent juggle multiple responsibilities including marketing, client relations, and property management.
How might we help real estate agents identify opportunities that allow them to track and manage their listings on one platform?
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I analyzed companies who focused on data visualization, website builders, and property listings. Using the client's user research, I discovered what's important to a real estate agent's motivation and goals. This information helped guide design decisions and how the designs should benefit the user.
For this MVP, the client wanted to create a foundation of key metrics that was most applicable to the user's needs. Due to our timeline and scope, 6 metrics were selected to track the website metrics and the user's performance goals.
Once the user goes through the onboarding process and creates their site using our website builder, the user will have the ability to view their metrics from 2 places – the analytics page or dashboard.
The goal is to design for simplicity so that users can quickly access and analyze the data so they can focus on what's important — selling their listings.
Similar to A/B testing, I paired visuals with each metric until I found the right match. The goal of finding the perfect match was for users to quickly understand the data being shown.
I finalized the chart type and added functions to drill down into the data such as date ranges and the ability to compare their listings.
Make it easy for users to read information with proper visuals and functionalities that highlight the user's property listings.
Defining the dashboard's purpose was the first step.
The initial approach was to make this dashboard a one screen overview of some of the analytics metrics.
Changed the dashboard intention from highlighting performance metrics to a home page where real estate agents can take action by showing visitor inquiries, home details, and upcoming showings.
An MVP dashboard that surfaces actionable data for real estate agents.
Real estate agents can now manage and track their website metrics on the Muze platform.
There were still a few new pain points that were uncovered from usability testing that I found that would further enhance the user's experience. Below are some questions I wanted to tackle if given more time: