Muze is an early-stage start up on a mission to provide real estate agents with a platform where they can easily create websites to showcase their property listings using Muze's website builder.
Within this 7 week sprint, I built a dashboard and analytics page with several metrics that provided insight on the listings posted on the Muze platform.
For this MVP, the client wanted to create a foundation of key metrics that was most applicable to the user's needs. Due to our timeline and scope, 6 metrics were selected to track the website metrics and the user's performance goals.
Once the user goes through the onboarding process and creates their site using our website builder, the user will have the ability to view their metrics from 2 places – the analytics page or dashboard.
The goal is to design for simplicity so that users can quickly access and analyze the data so they can focus on what's important — selling their listings.
Defining the dashboard's purpose was the first step.
The initial approach was to make this dashboard a one screen overview of some of the analytics metrics.
Changed the dashboard intention from highlighting performance metrics to a home page where real estate agents can take action by showing visitor inquiries, home details, and upcoming showings.